Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Ville de Marseille's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#046CFC accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
La Ville de Marseille vous propose une application simple et pratique pour faciliter votre quotidien. Vous pourrez ainsi consulter en temps réel : • les dernières informations municipales : lancement des inscriptions scolaires, activités culturelles à faire en famille pendant les vacances, démarches pratiques, programmes d'activités sportives pour les bébés, les enfants et les seniors, modifications de circulation et de stationnement... • l'agenda des sorties culturelles et sportives : des milliers d'événements référencés chaque mois pour tous. • les informations pratiques des équipements municipaux : piscines, musées, bibliothèques, bureaux municipaux de proximité, les points wifi en accès libre... Vous pourrez recevoir des notifications en cas de fermeture d'un équipement et créer des listes favoris. • le menu des cantines scolaires • le menu des crèches municipales • une géoloc…
App details
What you can learn from Ville de Marseille
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Ville de Marseille's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ville de Marseille runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #046CFC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.