Sampled from 6 of Flora Incognita's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCFCFC bg
#C1DDDD
#142C4C accent
#111111 text
FLORA INCOGNITA - ENTDECKE DIE VIELFALT DER NATUR Was blüht denn da? Mit der Flora Incognita App ist diese Frage schnell beantwortet. Mache ein Bild von einer Pflanze, erfahre wie sie heisst und lerne anhand eines Steckbriefs alles, was Du wissen willst. Hoch präzise Algorithmen basierend auf künstlicher Intelligenz erkennen Wildpflanzen auch, wenn sie (noch) nicht blühen! In der Flora Incognita App kannst Du spielend einfach alle Deine gesammelten Pflanzenfunde in einer Beobachtungsliste ansehen. In Karten wird dargestellt wo Du deine Pflanzen gefunden hast. So siehst Du, wie Dein Wissen über Wildpflanzen immer größer wird. Aber Flora Incognita ist noch mehr! Die App ist kostenlos und werbefrei, denn sie ist Teil eines wissenschaftlichen Forschungsprojekts, welches zum Ziel hat, Naturschutz zu verbessern. Die gesammelten Beobachtungen dienen dazu, wissenschaftliche Forschungsfrage…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Flora Incognita's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Flora Incognita runs a light set where the background shifts from screenshot to screenshot (first shot #DCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #142C4C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Education apps approach the same problem? Browse more Education apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.