Sampled from 5 of ANC-African National Congress's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4A404 bg
#D69003
#0C843C accent
#111111 text
• The ANC is a national liberation movement. It was formed in 1912 to unite the African people and spearhead the struggle for fundamental political, social and economic change. • For ten decades the ANC has led the struggle against racism and oppression, organising mass resistance, mobilising the international community and taking up the armed struggle against apartheid. • The ANC achieved a decisive democratic breakthrough in the 1994 elections, where it was given a firm mandate to negotiate a new democratic Constitution for South Africa. The new Constitution was adopted in 1996. • The ANC was re-elected in 1999 to national and provincial government with an increased mandate. • The policies of the ANC are determined by its membership and its leadership is accountable to the membership. • Membership of the ANC is open to all South Africans above the age of 18 years, irrespective of race…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are ANC-African National Congress's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ANC-African National Congress runs a light set where the background shifts from screenshot to screenshot (first shot #F4A404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0C843C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.