Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of 淘宝特价版's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FC6C14 bg
#FC8034
#FC041C accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
源头直供，好便宜！ 淘特，超3亿人都在用的购物App，旨在为消费者带来低价优质的源头好货。同时，官方为消费者保障权益，带来坏单包赔、极速退款、晚发赔付等服务，为消费者提供买得实惠、用得放心、过得体面的购物体验。 【特别低价 | 源头直供好货】 认准”品牌正品“，官方甄选 ，正品保障 认准”产地直供“，坏单包赔 ，新鲜保障 认准”源厂优选“，爆款直销 ，品质保障 【特别新鲜丨“淘菜菜”生鲜次日达】 源头直达：经验丰富的买手，精选生鲜好货，吃着放心买着省心 次日自提：每天22点前下单，次日家门口自提点取货，方便 品类齐全：买蔬菜，买水果，买肉禽蛋，买酒水乳饮，买休闲零食，一日三餐生活所需一站式购齐 【特别靠谱 | 官方保障权益】 坏果包赔：收到水果损坏，签约商家承诺及时处理，若承诺未履约则赔付红包 破损包赔：收到洗护产品破损漏液，签约商家承诺及时处理，若承诺未履约则赔付红包 极速退款：付款后1小时内商家未发货申请退款极速到账，6小时后签约商家未发货申请退款极速到账 晚发赔付：超过48小时发货即得赔付红包 【特别优惠 | 平…
App details
What you can learn from 淘宝特价版
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are 淘宝特价版's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: 淘宝特价版 runs a dark set with one background colour (#FC6C14) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC041C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.