Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of UnitedHealthcare's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#042474 bg
#274287
#647CAC accent
#FFFFFF text
Screenshots
Icon palette
About this app
It’s easy to make the most of your United Healthcare benefits and access care on-the-go with the UnitedHealthcare app†. Just sign in or create an account for secure, convenient access to your health plan. Check your benefits: - See what your plan covers, including copays and out-of-pocket expenses. - Track your deductible and out-of-pocket max. - Follow new claims from start to finish and review old claims too. - Check your health reimbursement, flexible spending, and Optum Bank HSA balances. - † Pay your claims using Optum Bank HSA balances Find & price care: - Search doctors, specialists, hospitals, and clinics in-network and near you - † Access virtual primary care and start a virtual urgent care visit, 24/7 - Create favorites for your PCP provider information and commonly visited hospitals and clinics so you can find them quickly next time. - † Find out h…
App details
What you can learn from UnitedHealthcare
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are UnitedHealthcare's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: UnitedHealthcare runs a dark set with one background colour (#042474) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #647CAC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.