Sampled from 6 of Enfamil: Baby Rewards Tracker®'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4D46C bg
#D6BA5F
#04A4FC accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 9 words on average (longest 12), 50% speak to "you".
This Enfamil Rewards app is here to answer questions throughout your pregnancy and provide support during every moment of your baby's amazing development, with week by week curated content to help guide you. And we're looking out for your wallet, providing you with in-store and online coupons for Enfamil baby formula that can be activated and redeemed right in the app. This is also the perfect place to celebrate yours and baby's milestones, and find personalized articles and videos filled with baby tips based on your due date or little one's birthday. Key Features: 1) Browse your weekly curated content and bookmark articles on the Home Screen for easy reference. Quickly access topics relevant to each stage of your pregnancy and baby's development and access your profile to personalize your app experience. 2) Track your baby's development and health with the Pumping Tracker and Feeding …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Enfamil: Baby Rewards Tracker®'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Enfamil: Baby Rewards Tracker® runs a light set where the background shifts from screenshot to screenshot (first shot #F4D46C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #04A4FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.