Screenshot style breakdown
Sampled from 6 of Fresha for business's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#6CD4CC accent
#111111 text
Screenshots
Icon palette
About this app
Join Fresha (formerly Shedul), the world's top-rated booking platform for beauty and wellness. Trusted by 120,000 businesses like yours worldwide, with over 18 million appointments booked every month. WHY CHOOSE FRESHA? Manage all of your bookings today and clients from your own online calendar Get booked online 24/7 on Facebook, Instagram, and Google Maps Take payments in seconds with the Fresha POS. Get paid the very next business day Reduce no-shows by 89% with upfront payments and cancellation policies Reach thousands of new clients on the Fresha marketplace Fill slots fast with powerful marketing tools, from special offers to custom campaigns Keep clients in the loop with automated reminders and "thank you" messages Track sales, spot trends, and make profitable decisions with intelligent reporting Streamline your inventory management and sell products online with ease EARN MORE, S…
App details
What you can learn from Fresha for business
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Fresha for business's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Fresha for business runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #6CD4CC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.