Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Hims: Telehealth for Men's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#BC7C5C bg
#C58E72
#642C24 accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Hims: Personalized telehealth for convenient, quality care, 100% online. Get access to best-in-class treatment for men's health concerns like hair loss, sexual health, low testosterone, weight loss, comprehensive lab testing , mental health, and skin care. Sexual health: Regain your confidence in the bedroom with personalized treatment plans prescribed by licensed medical providers. Quality care, 100% online—all from the comfort of home. Hair loss: Regrow hair and stop hair loss with doctor trusted prescription ingredients. Weight loss: Get prescription weight loss treatment personalized to your lifestyle, eating pattern, health history, and goals so you can lose weight and keep it off. Hims connects you with a licensed medical provider to determine your eligibility for weight loss medications. Lab testing: Uncover a clear picture of your overall health with comprehensive lab testi…
App details
What you can learn from Hims: Telehealth for Men
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Hims: Telehealth for Men's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Hims: Telehealth for Men runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #BC7C5C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #642C24, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.