Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Skin-Check's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#045C5C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
SkinCheck is a free triage tool to allow anyone to check their lesions for skin cancer*, track their lesions over time, and compare their lesions to an index of different cancerous and non-cancerous lesion types. * Skin lesion image analysis limited in the U.S. and select regions. According to the Skin Cancer Foundation, two people die every hour from skin-cancer in the U.S. alone. The hope for my app is to bring down this alarming statistic by letting users know if their moles are concerning and recommending them to seek treatment. Disclaimer: SkinCheck app does not provide medical advice, diagnosis or treatment. The assessments provided are heavily dependent on the quality of the image. If you have any concerns you should see a certified doctor.
App details
What you can learn from Skin-Check
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Skin-Check's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Skin-Check runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #045C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.