Screenshot style breakdown
Sampled from 6 of Sword Health: AI Care's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#CCDCFC bg
#B3C1DD
#4C84E4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Access best-in-class AI care from the comfort of home and break the cycle of pain and discomfort with Sword Health. Sword Health combines clinical expertise and AI care to support pain recovery, healthy movement habits and women’s health. Whether you’re dealing with persistent back, shoulder or neck pain, mobility limitations, bladder leaks, menopause symptoms and more, Sword Health offers personalized care that you can do anywhere, anytime with Sword’s solutions: Thrive (Physical Therapy for Pain and Injury), Bloom (Women’s Health Care), Move (Whole-Body Movement) and Mind (Care for Mental Health) Sword’s personalized AI care programs are available at no cost through thousands of employers and health plans. Check to see if you’re covered at https://meet.swordhealth.com/eligibility-check. WHY SWORD HEALTH? - Over 800,000 members have signed up for relief across dozens of countries -…
App details
What you can learn from Sword Health: AI Care
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Sword Health: AI Care's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Sword Health: AI Care runs a light set where the background shifts from screenshot to screenshot (first shot #CCDCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4C84E4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.