Sampled from 6 of Teladoc Health's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#3C2474 accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 6 headlines, 12.3 words on average (longest 17).
Teladoc Health connects you with complete care, at your convenience and an affordable cost. You’ll find what you need to get well—like 24/7 care—alongside primary care, therapy and programs proven to keep you well. EXPERIENCE AND EXCELLENCE Teladoc Health has been modernizing healthcare since 2002. More than 50 million visits later, we are the leader in telemedicine. With our app, top-quality doctors and data-driven programs are just a tap away. SEAMLESS CARE FOR ALL OF YOU Our app brings together doctors, therapists, dietitians, nurses, coaches and self-guided programs that tend to every aspect of your well-being. If you need in-person care, we can refer you to in-network providers and care sites. But don’t underestimate us. With a suite of connected devices, in-home lab services and prescription delivery (in some locations), we cover most common health needs. And with insuran…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are Teladoc Health's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Teladoc Health runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #3C2474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.