Sampled from 6 of New Innovations's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#347CB4 accent
#111111 text
The New Innovations mobile app is designed for graduate medical education (GME) Residents and Fellows, and undergraduate medical education (UME) students in today’s clinical learning environment. GME users can utilize Work Hours, Procedure Privileges, Procedure Logging, Evaluations and a QR code scanner for conference attendance tracking. UME users can also access Evaluations and the QR code scanner with more yet to come. Free from the constraint of returning to a desk or workstation, trainees can now engage with the key features of the New Innovations suite anywhere! Please Note: Most features of New Innovations are accessible and compatible with current mobile web browsers. The app delivers a secure, persistent log-in that requires users to sign in once, and then only again after 30 days of inactivity. All users must have a valid New Innovations log-in. GME Work Hours Approve ho…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are New Innovations's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: New Innovations runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #347CB4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.