Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of H&M - Thailand and Indonesia's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#D4BC84 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Tap in to our fashion feed, anytime, anywhere, and all in one spot — the H&M app. Get instant updates, track your orders, use your own photos to find similar items in stock, and get inspired by our users all over the world! Imagine yourself browsing our feed and experiencing it live all at the same time. Sounds exciting? Keep reading! Our app also comes handy when you’re already inside one of our stores. Let’s say you can’t find your size or would like to know if an item is available in more sizes and colors? Scan the price tag — our SCAN & FIND feature will let you know! Seen something you like and got inspired by? VISUAL SEARCH lets you explore what we have to offer by using your own photos or screenshots. It recognizes patterns, colors, styles, and gives you a list of matching or similar items in stock. Save the items you love the most in your own list of favorites — just tap th…
App details
What you can learn from H&M - Thailand and Indonesia
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are H&M - Thailand and Indonesia's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: H&M - Thailand and Indonesia runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D4BC84, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.