Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 4 of Carlile Swim's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#2C3C8C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Whether you have a tentative swimmer or a tenacious competitor, Carlile Swimming has got it covered. Our team of highly qualified experts understand kids, our pools are designed for kids, underpinned by a long history of excellence in aquatic education. It started with our founders, Forbes and Ursula Carlile, legendary sports scientists and coaches. They pioneered modern swimming techniques – coaching Olympic champions and opening their first swim school in 1955. We’ve since continued to perfect our award winning teaching program, delivering quality and consistency in every lesson, and helping thousands of kids to be safer around water. Powered by iClassPro
App details
What you can learn from Carlile Swim
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Carlile Swim's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Carlile Swim runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C3C8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.