Sampled from 5 of ТНС Энерго's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#6CBC34 bg
#5FA52D
#047C6C accent
#111111 text
Приложение для частных клиентов «ТНС энерго». Удобный и простой способ передавать показания и оплачивать счета за электроэнергию. - Управляйте несколькими лицевыми счетами; - Передавайте показания счетчиков; - Оплачивайте счета без комиссии; - Задавайте вопросы и получайте оперативную консультацию от специалистов компании; - Просматривайте историю показаний и оплат; - Получайте счета онлайн и следите за начислениями. Авторизуйтесь в приложении с помощью пароля от личного кабинета «ТНС энерго» или пройдите простую регистрацию. Экономьте время: решайте вопросы без звонков и очередей! ------------------------ Есть вопросы по работе приложения или идея, как сделать его лучше? Пишите нам на ios@tns-energy.com
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are ТНС Энерго's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ТНС Энерго runs a light set with one background colour (#6CBC34) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #047C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.