Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of OM Money Account's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#5CB44C bg
#509E42
#049474 accent
#111111 text
Screenshots
Icon palette
About this app
OM Money Account App From banking to investing, loans and funeral cover, the OM Money Account App puts a world of finance in the palm of your hands. Transact on the go with your OM Money Account, check your balances, submit funeral claims, and apply for a loan and additional funeral cover, and much more. While we continue to make the OM Money Account App a fully featured mobile solution and add more functionality, we’d love to hear your thoughts on how we can improve. Add your suggestions to your review, or send us an email via app@oldmutual.com. The OM Money Account is brought to you in association with Bidvest Bank. HOW IT WORKS Sign up for a Money Account at any Old Mutual branch. Alternatively, you can contact the Old Mutual Money Account call centre (0860 445 445) for more information. Lastly, register for Old Mutual Rewards at www.secure.rewards.oldmutual.co.za. You can then …
App details
What you can learn from OM Money Account
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are OM Money Account's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: OM Money Account runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #5CB44C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #049474, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.