Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 4 of Apotek Hjärtat's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#D4ECD4 bg
#BACFBA
#0C5424 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Apotek Hjärtat - appen för dig som enkelt vill hämta ut recept åt dig själv, dina nära & kära samt djur. Eller handla från vårt breda sortiment med snabb leverans hem, eller hämta på ett apotek nära dig. Med appen får du: • Påminnelser när det är dags att göra uttag på dina recept, förnya recept eller när ditt högkostnadsskydd går ut. • Enkel beställning av recept till dig direkt hem till dörren. • Hämta ut recept åt dina barn, dina djur eller nära och kära via fullmakt. • Se var ditt läkemedel finns i lager på ett apotek nära dig. • Enkel och trygg inloggning med BankID. • Ge och ta emot fullmakt för att kunna hämta ut recept åt andra eller låta någon annan hämta ut åt dig. • Se och hämta ut recept för dina djur. • Se och hantera alla dina uppgifter under Mitt Konto.
App details
What you can learn from Apotek Hjärtat
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Apotek Hjärtat's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Apotek Hjärtat runs a light set with one background colour (#D4ECD4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #0C5424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.