Screenshot style breakdown
Sampled from 6 of City Press - Johannesburg's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#E41C44 accent
#111111 text
- #1wil Pepephone 4G 3:35 PM ACE, MOTSOALEDL NAMED IN MURDER TRIAL
- #2Explore
- #3Close City Press Johannesburg < A question of integrity, credibility and trust
- #5Select My Library QS Magazines Bookmarks Downloaded Arch
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 8 words on average (longest 12).
Screenshots
iPad screenshots
Icon palette
About this app
City Press is a Sunday newspaper founded in 1982 in Johannesburg, South Africa. It is an agenda setting publication, which specialises in politics, investigations, football, and leading opinion and business pages. By downloading City Press, you can either purchase single issues OR subscribe to the below offer(s): • Single issue: 29.99 ZAR • 1 year subscription (52 issues per year): 1099.99 ZAR, automatically renewed until cancelled When purchasing through iTunes your account will be charged at confirmation of purchase. Your subscription will auto-renew unless you turn this off 24 hours before the subscription runs out. You can turn off auto-renewal at any time from your iTunes account settings. You can manage your subscription through your account settings after purchase on your device. No cancellation of the current subscription is allowed during active subscription period. Priv…
App details
What you can learn from City Press - Johannesburg
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 17 screenshots above are City Press - Johannesburg's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: City Press - Johannesburg runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #E41C44, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.