Sampled from 6 of Riachuelo - Roupas e compras's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#1C7C9C bg
#3B8EA9
#74BCDC accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Se você é uma pessoa apaixonada por tendências, por descobrir o que há de mais novo no universo fashion e por fazer comprinhas que transformam seu dia a dia, nosso aplicativo é o seu portal para um mundo de estilo e conveniência. Somos a sua loja online favorita, sempre conectada com as últimas novidades e pronta para inspirar você! Aqui, a experiência de compras online é pensada para você. Navegue por um catálogo completo, com peças que abraçam todos os estilos e tamanhos, salve seus itens desejados na lista de favoritos, crie looks incríveis e tenha acesso a promoções exclusivas.. Com a Riachuelo no seu bolso, suas compras se tornam uma jornada de descobertas. E a vida fica ainda mais leve e descomplicada com a gestão da sua carteira digital e os serviços do seu cartão de crédito Midway! Com o app, você gerencia seu cartão de forma rápida e segura. Peça seu cartão de crédito Master…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 9 screenshots above are Riachuelo - Roupas e compras's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Riachuelo - Roupas e compras runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #1C7C9C) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #74BCDC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.