Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 6 of Ultrafarma: Tá no seu coração!'s App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#04345C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
Icon palette
About this app
Nascido para atender o público usuário do smartphone, a Ultrafarma apesar de ter uma forte presença no comércio eletrônico, não tinha um aplicativo dedicado a atender esse público. Para atender essa demanda, foi criado um projeto de desenvolvimento do aplicativo de acordo com as boas práticas de usabilidade. O objetivo do projeto é ser um facilitador para quem compra na Ultrafarma através dos dispositivos móveis, sendo um atalho para o rico estoque da loja virtual. Com navegação facilitada, o aplicativo possui botões de fácil identificação das categorias, utilizando ícones e cores de contraste, além de um ambiente limpo e com foco no produto. Pra quem quer explorar todas as ofertas e marcas comercializadas pela Ultrafarma, o menu é intuitivo e de fácil acesso às ofertas. Todo o processo de compra é feito de maneira segura e confidencial e utiliza os mesmos dados de cadastro do site, …
App details
What you can learn from Ultrafarma: Tá no seu coração!
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Ultrafarma: Tá no seu coração!'s answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ultrafarma: Tá no seu coração! runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #04345C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.