Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of This Is April's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#DCDCDC bg
#C1C1C1
#A47C64 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
New Update for This Is April! We're thrilled to introduce the all-new version of This Is April! Now, your favorite membership app has transformed into an even more exciting shopping companion. Here's what's in store for you: - Shop In-App: Discover a world of fashion and style at your fingertips. Browse, explore, and shop the latest trends and must-haves right from the app. Elevate your wardrobe effortlessly! - Wishlist Feature: Fall in love with products? Simply tap the heart icon to add them to your wishlist. Keep track of your most-wanted items and get ready to treat yourself. - Store Locations: Find our stores near you with ease. Locate the nearest This Is April store and explore a curated selection of products in person. - Product Categories: Explore a wide range of product categories to find exactly what you're looking for. From clothing and accessories to shoes and more, we'…
App details
What you can learn from This Is April
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are This Is April's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: This Is April runs a light set with one background colour (#DCDCDC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #A47C64, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.