Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 3 of Kailash HealthCare App's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#4474C4 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Description: This App is basically for individual purpose of the user so that he can book prior Appointments with the best Doctors & manage appointment history. The App can be used by registered users & provides organised process to access healthcare consultation & medical solution including lab tests & medicines. User can log in to this App through their Email id & created Password, then click Submit. After logging in, user gets various functionality options like ‘Find a Doctor’, Book an Appointment, Lab reports & many more. For e.g if the user chooses to Find the best Doctor with related speciality then he needs to click on ‘Find a Doctor’. It directs user to select the Hospital & Speciality from the drop down list. After clicking Submit, a list of Doctors opens for reference. To view all the details of the Doctor, the user clicks on View profile & to book appointment, user can se…
App details
What you can learn from Kailash HealthCare App
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Kailash HealthCare App's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Kailash HealthCare App runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #4474C4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.