Sampled from 6 of MOHITO - shopping online's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#BC7444 accent
#111111 text
The latest version of the app is now available, featuring: New market: Bulgaria We've made the necessary optimizations and improvements to make using the app even more enjoyable and convenient. Thank you for being with us! Discover the MOHITO app – fashion and inspiration wherever you are. Discover women's collections, fashionable accessories, and styles for every occasion. Discover elegant outfits for special occasions, premium collections, and trends that will enhance your style. The app offers: ◦ 15% off your first purchase ◦ Access to discount coupons ◦ Purchase history always at your fingertips ◦ Collect a paper bag for 1 grosz Create fashionable looks, be inspired by new arrivals, and enjoy convenient shopping with the MOHITO app.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are MOHITO - shopping online's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MOHITO - shopping online runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #BC7444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.