Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Dutch Bros's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#14749C bg
#3487A9
#FCE454 accent
#FFFFFF text
Screenshots
Icon palette
About this app
The fun doesn’t stop on the Dutch Bros® app! Customize your drink to your liking on Order Ahead and pay with Dutch Pass®. Earn points on every purchase towards free drinks with Dutch Rewards™ and unlock exclusive app stickers! Get closer to free drinks with bonus point days and member-exclusive challenges. See you at the shop! Introducing: Order Ahead Your Broista is now on speed dial! Customize, pay and pick up your order at the shop using Order Ahead. Select "Pickup Window" for the fastest experience! Don’t worry, we’ll still ask about your day. Dutch Rewards™ Sign up for Dutch Rewards™ and download the app to unlock a FREE medium drink! Earn 3 points for every dollar spent towards rewards. Look out for bonus point days and challenges to get closer to free drinks! *Offer valid for new app users only. Free medium drink reward upon registration. Terms apply. See dutchbros.com. Dut…
App details
What you can learn from Dutch Bros
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 7 screenshots above are Dutch Bros's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Dutch Bros runs a dark set with one background colour (#14749C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCE454, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Food & Drink apps approach the same problem? Browse more Food & Drink apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.