Sampled from 3 of Electrifly - charging station's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#2CA4DC accent
#111111 text
Мы верим, что новые технологии улучшают жизнь как отдельно взятого человека, так и города, страны, мира. С помощью продукта Electrifly мы способствуем распространению электромобильности в России и СНГ. Мы хотим, чтобы каждый город имел возможность принять новый вид транспорта и позволил своим жителям пользоваться экологически чистой энергией электрического двигателя, а не устаревшим и загрязняющим окружающую среду ДВС. С помощью мобильного приложения Electrifly вы можете: — найти ближайшую зарядную станцию — начать зарядную сессию — завершить зарядную сессию — оплатить зарядную сессию — посмотреть статистку зарядных сессий и оплаты
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Electrifly - charging station's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Electrifly - charging station runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2CA4DC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.