Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 5 of Family Doctor's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#BC2C2C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Using Family Doctor, you can book doctor appointments anywhere, at any time with your favourite medical clinic. It’s easy to find, select and book your doctor, choosing a day and time that suits you and save your favourite clinic to make it even easier to book future appointments. You’ll also save time by checking in and seeing your place in the queue when you arrive. Booking is simple: 1. Search by your doctor's name, clinic name or see what's nearby 2. Select your preferred doctor, or first available doctor. 3. Secure your chosen date and time for your appointment By using the Family Doctor app, you'll also be able to: • Book appointments for children and family members • Request repeat scripts from your regular doctor online. • Access Telehealth appointments at the clinic • See the availability of doctors instantly • Get SMS and Push Notification reminders for appointments
App details
What you can learn from Family Doctor
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 10 screenshots above are Family Doctor's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Family Doctor runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #BC2C2C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.