Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of VA: Health and Benefits's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#043C74 bg
#275787
#AC0C0C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
With the official VA: Health & Benefits app, you can manage your VA healthcare, benefits, and payments from your mobile phone or tablet. Features include: Biometric sign-in - Use your phone’s built-in security features—like fingerprint and face recognition—to securely access your information. Healthcare tools - Refill and track your VA prescriptions. - Send and receive secure messages from your VA healthcare team. - Review appointments and add them to your calendar. - Get your records for VA vaccines, such as COVID-19. Benefits tools - Check your disability rating. - Review your claim or appeal status. - Submit evidence for your claim or appeal. - Download common VA letters. Payments tools - Review payments we’ve sent you. - Update your direct deposit information. Facility locator - Find VA facilities and services near you. Veterans Crisis Line - Get quick access to the VA Crisi…
App details
What you can learn from VA: Health and Benefits
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 19 screenshots above are VA: Health and Benefits's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: VA: Health and Benefits runs a dark set with one background colour (#043C74) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #AC0C0C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.