Sampled from 6 of MM Helpdesk's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#C41444 accent
#111111 text
Reading the caption text from the screenshots in your browser…
With MM Helpdesk smartphones can be used for simple and easy reporting of incidents or service orders to your organization - and the app even allows you to take a photo and add markings on the photo before reporting an incident. Image documentation clarifies many questions and saves time preparing the proper action to restore functionality or meet the users expectations, and ultimately it provides a better service experience among your users. MM Helpdesk supports GPS / GIS maps and self-selected items registration, and users can with only few clicks make a good and structured registration with precise location.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are MM Helpdesk's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: MM Helpdesk runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #C41444, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Business apps approach the same problem? Browse more Business apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.