Sampled from 5 of Hullo - Dating App, Friends's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCD4EC bg
#DDBACF
#C48C5C accent
#111111 text
Less swiping. Better matches. Hullo is a dating app that helps you meet people who share your interests, fit your preferences, and are close to you. Get to know someone beyond their photos with voice intros, shared interests, and profiles that show more of who they are. FIND PEOPLE YOU’LL ACTUALLY LIKE • Discover people based on your interests, preferences, and location • Get personalized match suggestions • Spend less time swiping through random profiles • See more than just photos and a bio HEAR THEIR VOICE • Listen to a voice intro before you connect • Get a better feel for someone beyond their photos • Start with something that feels a little more personal MEET PEOPLE NEARBY • See people who are close to you • Like, match, and start chatting • Find someone who shares your interests REAL PEOPLE. REAL PROFILES. • Profile verification helps keep fake accounts out • Report and …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Hullo - Dating App, Friends's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Hullo - Dating App, Friends runs a light set where the background shifts from screenshot to screenshot (first shot #FCD4EC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #C48C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Social Networking apps approach the same problem? Browse more Social Networking apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.