Sampled from 6 of NMC Reporting's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#34CC34 accent
#111111 text
Notifiable Medical Conditions (NMC) are of public health importance. Surveillance of NMCs involves the systematic collection, analysis, and use of epidemiologic data to provide scientifically proven and accurate information to detect and act against public health threats rapidly. According to the International Health Regulations, rapid detection of public health risks, prompt risk assessment, notification, verification, and response are crucial. NMC national surveillance system acquires information from national, regional and local levels to: Timeously detect and respond to public health threats in order to prevent disease outbreaks; Estimates burden of priority diseases and identify populations at risk; Monitor place, person and time trends in priority diseases of public health importance; and Direct public health interventions and inform policy decisions.
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are NMC Reporting's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NMC Reporting runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #34CC34, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Medical apps approach the same problem? Browse more Medical apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.