Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Debenhams's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#B4BCC4 bg
#9EA5AC
#7C744C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Fashion. Beauty. Home. Explore 16,000+ of your favourite brands across fashion, beauty & home, anytime, anywhere with the Debenhams app. Be inspired by the latest trends in Fashion from British names you love, including Coast, Karen Millen, Warehouse, Oasis, Burton, DP and Misspap. Elevate your Beauty routine with iconic names to covet, stocking up on skincare, makeup and signature fragrances you’ll fall in love with. With names such as Estée Lauder, YSL, Hugo Boss and more, your beauty collection has never looked better. Discover stylish options for every home. From a seasonal refresh to those everyday essentials we've got you covered with tasteful touches through bedding, tableware and furniture updates, ready for family moments and entertaining with friends. Add a hint of SMEG, Slumberdown and Yankee Candle to your space and enjoy a haven that feels like home. Opt in to receive …
App details
What you can learn from Debenhams
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are Debenhams's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Debenhams runs a light set where the background shifts from screenshot to screenshot (first shot #B4BCC4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7C744C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.