Sampled from 5 of Ralph Lauren: Luxury Shopping's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#547484 accent
#111111 text
THE RALPH LAUREN APP Bringing the World of Ralph Lauren to life right at your fingertips. Personalized to your unique preferences and rich with content, the Ralph Lauren App is an elevated shopping experience that allows you to seamlessly shop your online wishlist and your favorite store. SEAMLESS SHOPPING • Shop all Ralph Lauren brands: Collection, Purple Label, Polo, Lauren, Home, and Double RL • Early access to products with app-exclusive shopping windows • Sign up for first-to-know new arrivals and back in stock notifications • Order status alerts to easily track your purchase • Same Day Delivery before 4pm for select items and locations • Checkout with just a few clicks • Create an account with Apple social logins • Seamless payments with Apple Pay and Paypal • Buy now and pay later by using Klarna PERSONALIZE YOUR EXPERIENCE • Take the My Style quiz to curate you…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Ralph Lauren: Luxury Shopping's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Ralph Lauren: Luxury Shopping runs a light set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #547484, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.