Screenshot style breakdown
Sampled from 3 of Calidad del Aire Madrid's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#D41C1C accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Esta aplicación permite acceder al Visor del Índice de Calidad del Aire con geolocalización mostrando los datos de Calidad del Aire de las estaciones tanto de la Comunidad de Madrid como del Ayuntamiento de Madrid más cercanas. También recibir notificaciones de cualquier tipo de Aviso que se produce en la Red de Calidad del Aire de la CM así como información de los diferentes Escenarios y Medidas de tráfico adoptadas por los Municipios.
App details
What you can learn from Calidad del Aire Madrid
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Calidad del Aire Madrid's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Calidad del Aire Madrid runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D41C1C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Utilities apps approach the same problem? Browse more Utilities apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.