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Nike 耐克: 购买正品服装和运动鞋，打造独特生活和健身体验 选购 Jordan 焕新服装和潮鞋，探索 Jordan 模式下的独家内容。 "你想要的运动生活，在这里为你集结。 新款行头装备、故事灵感、会员特权以及流畅体验，为你独家开放。 当你加入我们，即可享受会员礼遇。你不仅可以先人一步获得独家新品速递，还将解锁更多专属福利体验。" 独尖好货 挑中你爱的 这里记着你的品味喜好，精挑细选为你推荐合适的行头装备。 我们的线上订单免费为会员配送，安全结账，为你快速送货上门。 如果你改变了主意也没关系，还有7天免费无理由退换服务可以享受。 独家灵感 看点新鲜的 "多元运动灵感在此集结。想看运动大咖的独家幕后故事？出街想找点儿穿搭灵感？不想错过新鲜有趣的邻里社群故事？ 我们都替你想到了，源源不断的精彩内容每日奉送。" 独享特权 只留给会员 加入我们, 即可享受我们为会员准备的专属礼遇。 你不仅可以先人一步获得独家新品速递，还有更多限定福利等你解锁。 独具实力 超流畅体验 "指尖轻触，享受行云流水般的浏览和购物体验。 搜索产品，收藏喜好…
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What you can learn from Nike 耐克
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are Nike 耐克's answers to those questions — they're public, they're real, and they made it through Apple's review.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
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