Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 5 of Zillow Real Estate & Rentals's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#7C9CC4 accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Find your new home to buy or rent with expert real estate tools and millions of listings right at your fingertips. Seamlessly save, search, and share home listings and apartment rentals – all on the Zillow app. The Zillow app puts essential real estate tools and experts at your fingertips, no matter where you are in your home search. Create a personalized plan, save and share homes with your partner in a shared collection, and stay organized every step of the way. Make your home search easier when you set your search filters to search for homes to buy or rent. Check your BuyAbility℠ score for an estimate of your home-buying budget based on your finances and current interest rates. Find apartments and houses on Zillow using your Zillow Home Loans Verified Pre-approval. See which homes fit your budget, connect with a real estate agent, and take the step with confidence. See more listi…
App details
What you can learn from Zillow Real Estate & Rentals
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 14 screenshots above are Zillow Real Estate & Rentals's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Zillow Real Estate & Rentals runs a dark set where the background shifts from screenshot to screenshot (first shot #040404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #7C9CC4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Lifestyle apps approach the same problem? Browse more Lifestyle apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.