Sampled from 6 of Dealo - Deals & Coupons's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FC743C bg
#DD6634
#FCAC8C accent
#111111 text
Start saving with the best deals of the day. Catch the best opportunities with Dealo! - EXPLORE: Discover a new way to search for offers. From the main section of Dealo you can find all the best offers ordered from the most recent. As if that wasn't enough, you'll also have the possibility to see the quality of the offer in four different levels. Sounds incredible? Take a look at the "unique" offers. - SEARCH & FIND: Finding the best deals is no easy feat, right? Well, we're sure after trying Dealo you'll think again. On Dealo we have created a "Search" section designed just for you. And if that's not enough to find the offers you want? Don't worry, your searches will always be saved (respecting your privacy) and you can consult them at your leisure. - A WORLD AROUND YOU: Did you know that you can often find your favorite products at better prices on foreign marketplaces? Well, …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Dealo - Deals & Coupons's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Dealo - Deals & Coupons runs a light set with one background colour (#FC743C) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FCAC8C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.