Sampled from 6 of ACKO Insurance's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#2C2464 accent
#111111 text
At ACKO, we offer Car, Bike, Travel, Health, Employee Health & Life insurance Buy, manage and claim on any ACKO policy directly on the app: Zero commission, zero paperwork, and superfast claims. *What you get with the ACKO app* - Insurance for your ride: Two-wheeler or Car - Health insurance for you and your family - Corporate health insurance - Commission-free plans at incredibly low premiums - Paperless insurance experience - Manage your policy on the go - Get instant one-tap renewal - Experience smooth claims processing. Tap-upload-done! - Get free insurance quotes *With ACKO, you don’t get* - The nostalgic smell of paper because we have paperless everything. - The pleasure of connecting with strangers and talking for hours about where your claim is stuck because all our processes are simple & automated. *Why ACKO is trustworthy* - 7.5 Cr+ happy smiles - 4.7/5 Star Google ratin…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are ACKO Insurance's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: ACKO Insurance runs a light set with one background colour (#F4F4F4) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #2C2464, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.