Sampled from 5 of Planter's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#FC9404 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Il primo piano alimentare vegetale che ti semplifica la vita. Con il servizio in abbonamento di Planter mangiare vegetale non è mai stato così facile. Con l’abbonamento a Planter avrai: menu settimanali a base di deliziose ricette cucite sulle esigenze tue e della tua famiglia, una lista della spesa sempre aggiornata e la possibilità di richiedere un supporto nutrizionale in chat 7 giorni su 7. Planter ti farà risparmiare tempo, denaro ed energie, ed avrai tutto ciò che ti serve per passare in tutta tranquillità ad un’alimentazione vegetale! Con Planter avrai: - Menu sempre diversi e sempre bilanciati costruiti intorno alle esigenze e ai gusti tuoi e della tua famiglia. - Il nostro team di nutrizionisti esperti di alimentazione vegetale a tua disposizione 7 giorni su 7 per rispondere in chat alle tue domande. - Migliaia di ricette vegetali alla portata di tutti. Planter ti seguirà ne…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Planter's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Planter runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #FC9404, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.