Sampled from 6 of Sky News: Breaking, UK & World's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#F4F4F4 bg
#D6D6D6
#E41414 accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 4 headlines, 13.8 words on average (longest 19), 50% speak to "you".
Get the full story, first. Free, wherever you get your news. Download our app for award-winning journalism and breaking news stories from the UK and around the world. At Sky News, our mission is to give you the full story, first, wherever you get your news. Because when you've got the full story, you can make up your own mind. We believe this has never mattered more. We give you the full story, first: - Taking you there, 24:7. So you can see what's really happening. - Asking the big questions. So you can find out what matters. - Through bold and independent reporting. Giving you a fresh perspective. Key features: - Breaking news notifications - be the first to find out about major developing stories - Watch Sky News Live 24/7, with multiple livestreams often available - Listen to our podcasts including Electoral Dysfunction, Cheat Sheet, Politics at Sam and Anne's, and more - Easy…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Sky News: Breaking, UK & World's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Sky News: Breaking, UK & World runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #F4F4F4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #E41414, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.