Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Washington Post's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#DC8CCC accent
#FFFFFF text
Screenshots
iPad screenshots
Icon palette
About this app
Get award-winning global reporting from The Washington Post. The app is free to download and keeps you informed with expert coverage from Post journalists. PRODUCT FEATURES • Stay informed with the 24/7 feed of today’s news. • Wake up with The 7, a better morning briefing on the day’s most important and interesting stories. • Customize your alerts to be the first to know when news is breaking. • Catch up with today’s stories by listening to original podcasts and audio articles. • Discover something new in My Post, a curated feed with recommendations just for you. • Dive deeper into Post journalism with innovative graphics, video, and augmented reality exclusives. SUBSCRIPTION DETAILS • Options: Download the free app and enjoy a limited number of complimentary stories each month. Get your first month of unlimited access for free, and only $11.99/month thereafter for your digital subscr…
App details
What you can learn from Washington Post
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 18 screenshots above are Washington Post's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Washington Post runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #040404) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #DC8CCC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.