Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Navy Federal Credit Union's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0C3C6C accent
#111111 text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
Bank easy with the Navy Federal mobile app! With a great look and feel, we’ve made the mobile app easier to find information on your accounts and transactions. Breeze through payments, transfers, and check deposits with just a few taps. Quickly sign-in using Touch ID®, Face ID®. Apply for new accounts, become a member, or find your closest ATM or branch. Features: • Safe and Secure. Access your accounts 24 hours a day. • Pay people using Zelle® or member to member transfers. • Move money between your accounts. • Deposit checks without visiting a branch or ATM. • View scheduled transactions, including pending deposits, upcoming transfers, and bill payments. • Make payments to Navy Federal consumer loans, mortgages and credit cards, or to other companies via Bill Pay. • Apply for new credit cards, auto loans or personal loans, or become a Navy Federal member. • View and manage stateme…
App details
What you can learn from Navy Federal Credit Union
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are Navy Federal Credit Union's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Navy Federal Credit Union runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0C3C6C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.