Sampled from 6 of Tesco Grocery & Clubcard's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0454A4 accent
#111111 text
Captions read from the screenshots (OCR, may contain small errors): 5 headlines, 6.4 words on average (longest 12).
Get more power in your pocket with the Tesco Grocery and Clubcard app. It makes online and in-store supermarket shopping quicker and more convenient than ever. Shop from up to 50,000 grocery products, including all the brands you love. Choose from Home Delivery, Click+Collect or our super fast delivery service, Whoosh*, and get your supermarket grocery shopping when, where and how you want. And with with our new online Marketplace, you can now shop 1,000s more products from our trusted brand partners, delivered straight to your door by post or courier. In our app, you'll find everything you love about Tesco Clubcard ready to use in one scan of your Clubcard barcode when you shop in your local supermarket or express store. Save more with exclusive Clubcard Prices. Collect Clubcard points when you shop for groceries online and in-store. Turn your points into Clubcard vouchers and spend …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 20 screenshots above are Tesco Grocery & Clubcard's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Tesco Grocery & Clubcard runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0454A4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.