Screenshot style breakdown
Sampled from 5 of Farmácias São João's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#0454A4 accent
#111111 text
Screenshots
Icon palette
About this app
Bem-vindo(a) à sua Farmácia São João Digital! Cuidar da sua saúde é a nossa missão! Agora o APP da São João está mais moderno, mais fácil e mais rápido! Novas funcionalidades para trazer mais praticidade e economia para a sua vida! Clique & Retire: Você pode comprar no APP e retirar na loja em até trinta minutos! São mais de 900 lojas amplas e com estacionamento para retirar o seu pedido com muito mais comodidade. Receba em casa: Faça suas compras no APP e receba em casa, através da nossa tele entrega rápida e segura. Mais Economia: Uma aba exclusiva de promoções para clientes São João Digital. São centenas de ofertas imbatíveis! Aqui tem economia de verdade! Onde encontrar: Agora ficou mais fácil encontrar a Loja São João mais perto de você. Baixe agora o APP e comece a economizar. Consulte a disponibilidade na sua região.
App details
What you can learn from Farmácias São João
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 5 screenshots above are Farmácias São João's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Farmácias São João runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #0454A4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.