Sampled from 6 of New York Post for iPhone's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#C40404 bg
#CC2727
#640C0C accent
#FFFFFF text
The New York Post app just got a major upgrade. From NYC breaking news and national politics to Page Six celebrity gossip, real estate, and tech, the New York Post app puts our iconic newsroom right in your pocket — faster, bolder, and more personalized than ever before. Dive into Post Sports+, your premier source for premium sports coverage from the NY Post, delivering insider stories, expert columns, and exclusive access to the top sports reporters in the US. The app now features Hamilton, a revolutionary new way to ask questions about news, NYC sports, and pop culture, allowing you to dig deeper into the trending stories New Yorkers are talking about. Readers can also access smarter local and national story recommendations, lightning-fast news summaries, and custom digests tailored to your unique reading habits. The updated New York Post app makes it easier than ever to follow bre…
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 8 screenshots above are New York Post for iPhone's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: New York Post for iPhone runs a dark set with one background colour (#C40404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #640C0C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other News apps approach the same problem? Browse more News apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.