Sampled from 6 of Movida - Aluguel de Carros's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FC5404 bg
#FC6B27
#A42C04 accent
#FFFFFF text
O App da Movida Rent a Car facilita o seu dia a dia, com ele você pode efetuar reservas de forma prática e rápida. Baixe o aplicativo em seu celular e confira. A Movida Rent a Car é uma locadora moderna, alinhada às últimas tendências tecnológicas, que investe na relação humana com o cliente e dispões de benefícios como diária com km livre e proteção inclusa, além de diferenciais exclusivos, como diária de 27horas e Carbon Free. O App Movida dispõe de uma interface simples e intuitiva onde é possível: - Reserva: Efetuar uma reserva em apenas 4 passos. - Check – in online: Com o check –in online você agiliza o processo de cadastro reduzindo o tempo para a retirada do veículo. - Gerencie sua reserva: Consulte, altere ou cancele suas reservas. - Modelos de Carros: Conheça nossa frota de forma clara e completa. - Lojas: Confira as lojas mais próximas de você através da utilização do GPS …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 6 screenshots above are Movida - Aluguel de Carros's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Movida - Aluguel de Carros runs a dark set with one background colour (#FC5404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #A42C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Travel apps approach the same problem? Browse more Travel apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.