Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of Pacsun's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#BC8C04 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
Love all things Pacsun? Then you’ll definitely love our app! Here’s why it’s everyone’s favorite way to shop: SHOP FROM ANYWHERE | Skip the lines and get a new ‘fit from Pacsun straight from your tablet or mobile phone. With access to your account right at your fingertips, you can place orders 24/7, track your recent purchases, add items to your Wish List, and more. GET REWARDED | As a Pacsun Rewards member, you'll get a $5 Reward just for signing up, points per every $1 spend, plus bonus Rewards and FREE shipping on all orders for VIPs! THE PERKS GO ON & ON | Exclusive discounts, drop alerts, access to events—there’s more where these came from. HIT US UP | Email us your feedback or suggestions on ways to improve our app at appfeedback@pacsun.com. Pacsun is dedicated to delivering an exclusive collection of the most relevant brands and styles to a community of inspired youth. …
App details
What you can learn from Pacsun
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 12 screenshots above are Pacsun's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: Pacsun runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #FCFCFC) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #BC8C04, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Shopping apps approach the same problem? Browse more Shopping apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.