Chart position — tracked daily by LaunchShots
Screenshot style breakdown
Sampled from 3 of DietCalculator Free's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#A4A4A4 bg
#909090
#8CC4FC accent
#111111 text
Screenshots
Icon palette
About this app
DietCalculator makes balancing your daily food intake a breeze. You simply enter the nutrient values, even fractional ones, of any food that has a nutrition label, and DietCalculator will give you the balanced value in a small number. Such calculations can help, too, with weight loss by simplifying the work of balancing nutrient intake in your diet. With DietCalculator, you can choose between two ways of making such calculations. You can calculate the balance of calories, fat and fiber or of protein, carbohydrates, fat and fiber. Both ways are now available in this single easy-to-use app!! Where can DietCalculator help you? In the grocery store In restaurants that list nutrition values At home
App details
What you can learn from DietCalculator Free
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 3 screenshots above are DietCalculator Free's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: DietCalculator Free runs a mixed light-and-dark set where the background shifts from screenshot to screenshot (first shot #A4A4A4) — each image has to stand on its own, so the captions carry more of the story. The accent colour we picked up, #8CC4FC, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Health & Fitness apps approach the same problem? Browse more Health & Fitness apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.