Chart position — tracked daily by LaunchShots
Screenshot changes — detected by LaunchShots
Screenshot style breakdown
Sampled from 6 of William Hill Sports Betting's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#040404 bg
#272727
#041C5C accent
#FFFFFF text
Reading the caption text from the screenshots in your browser…
Screenshots
iPad screenshots
Icon palette
About this app
William Hill is the best sports betting app for live football, horse racing, tennis and more. With horse racing odds, widest football markets, and expert sports betting insight, every bet offers a different way to follow the action. From iconic horse racing festivals and tennis Grand Slams to major football competitions including Premier League fixtures such as Liverpool v Arsenal, Scottish Premiership, UEFA Champions League, LaLiga matches, William Hill brings the sports action to you. ACCA BOOST - NOW WITH DOUBLES & TREBLES Add 2 or more legs to your football acca and we'll boost your winnings, from 3% on a double up to a massive 200% on 20+ legs. Online. UK/IE registered. Ends 30/05/27. T&Cs apply. LIVE STREAMING - BETTING TV Never miss a horse racing moment. Watch horse racing live so you can place your bet with confidence and enjoy every race in real time. Follow live sport, live…
App details
What you can learn from William Hill Sports Betting
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are William Hill Sports Betting's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: William Hill Sports Betting runs a dark set with one background colour (#040404) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #041C5C, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Sports apps approach the same problem? Browse more Sports apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.