Sampled from 6 of London & UK Live Bus Countdown's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#D40424 accent
#111111 text
Reading the caption text from the screenshots in your browser…
Live UK bus times, London bus countdowns, Tube & National Rail train times - know exactly when your next bus, train or Tube arrives at any stop, powered by Transport for London (TfL) and bus operators across the UK. Over 5 million downloads. Never sprint for a bus again. See real-time arrivals, live route maps, timetables and disruptions for thousands of stops nationwide, with extra depth in London. LIVE ARRIVALS - Real-time countdown to your next buses at any stop - Auto-refreshing times that are always up to date - Find stops near you by GPS, or search by name or postcode - Press and hold anywhere on the map to see nearby stops - Stops on the map show which way buses are heading - Enter a bus registration to see its route and live times - Resume your last journey even with no signal PLAN & TRACK - Journey Planner: the fastest route to your destination, delays avoided - Bus routes …
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 16 screenshots above are London & UK Live Bus Countdown's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: London & UK Live Bus Countdown runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #D40424, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Navigation apps approach the same problem? Browse more Navigation apps in the showcase.
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.