Screenshot style breakdown
Sampled from 6 of NBC mobile application's App Store screenshots — background, accent and theme, measured by LaunchShots (not something Apple publishes).
#FCFCFC bg
#DDDDDD
#1474C4 accent
#111111 text
Screenshots
iPad screenshots
Icon palette
About this app
National Bank helps keep track of your personal and professional finances. ALL YOUR FINANCES IN ONE APP. Accept a transfer on the train, transfer money at a restaurant, pay employees from the cottage and so much more. It’s a great way to manage your accounts separately in one unique app! PERSONAL NEEDS: • Use your smartphone to pay for a meal with Apple Pay • Send money in seconds with Interac e-Transfer® service • Let us know when you’re travelling and use your credit card wherever you are BUSINESS REQUIREMENTS: • Manage your company’s cash • Deposit client cheques without going to a branch • Pay suppliers quickly with Interac e-Transfer service NATIONAL BANK IS THE APP FOR ALL YOUR BANKING NEEDS! Julie, a 25-year-old student, quickly opens a session with Touch ID®. 43-year-old Huan, a corporate attorney, cashes a cheque on the subway on her way downtown to go shopping. Robe…
App details
What you can learn from NBC mobile application
Every shipping app on the App Store has gone through the same decisions you're working through right now: which screenshot goes first, what caption sits over it, which device frame to show, what color the background should be. The 11 screenshots above are NBC mobile application's answers to those questions — they're public, they're real, and they made it through Apple's review.
What the numbers say: NBC mobile application runs a light set with one background colour (#FCFCFC) carried across every screenshot — the listing reads as a single poster when the shots sit side by side in search results. The accent colour we picked up, #1474C4, is the one to reuse for badges, arrows and highlighted words if you borrow this look. Hit Use this style to open the editor with these exact colours and drop your own screenshot in.
Notice the first screenshot in particular. It's the one users see in search results and on the product page, and it's where most apps spend their best caption and tightest design. Look at the proportion of background to phone, where the text sits, what one thing the image is trying to communicate.
Want to see how other Finance apps approach the same problem? Browse more Finance apps in the showcase.
Take what works into your own screenshots
Open LaunchShots and design your App Store & Google Play screenshots — pick a device frame, drop captions, ship in minutes. Free, in your browser.
Open the screenshot editor →Apps with a similar look
Closest background + accent colours among the listings we've analysed — useful when you want to see the same palette handled by a different team.